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Dedicated to the Iberian Horse
With organizations splitting, new ones forming, and others dying off, AndalusianWorld was conceived as a location to host Iberian breed news and information, all in one location and up to date.
Built over a weekend by a breed trainer and equestrian photographer, this “hobby” quickly took on a life of its own.
Our Mission: To provide straight forward information with no alliance to any organization, group, or agenda. Promote the breed for the benefit of all.
Kevin: “In 5 years, we can hold a show in Vegas, bringing all the groups together.”
One Year Later
Website grows: adding an Events Calendar, a directory of service providers, and expanded reach to Europe, Australia, Mexico, and Canada.
Promoting shows, as well as providing a “recap” with photos and results becomes a large part of the business.
Site traffic grows exponentially!
“Hobby” takes up more time than “real” work. We may have to make this a legitimate company!
The Year of Firsts
-First LiveStreamed Show
-Filing for LLC status
-Kate Edwards comes onboard
-First “official” AndalusianWorld banner is made!
-AndalusianWorld Magazine launched
AndalusianWorld LLC becomes official (as well as all the joys that come with business ownership).
LiveStreaming becomes an integral part of the show experience requiring an investment in “real” equipment.
Andalusian World Cup becomes a reality bringing together over 225 horses to compete at the South Point Hotel and Casino in Las Vegas in ANCCE, Working Equitation, Halter, and performance classes.
A first for the industry with more than 30,000 viewers from 67 different countries.
Three years later
In ways it is hard to believe that it has already been 3 years, yet at times it also seems like a lifetime!
The Second Annual Andalusian World Cup show is a huge success with added dressage classes, bigger and better prizes, and many new and old faces!
It has been a year of investment, not only in the show but in the industry as a whole.
New faces can be seen in the arenas, and old barns are coming back out to play!
In a Nutshell
AndalusianWorld finally gets around to creating a more user friendly website.
AndalusianWorld begins providing Marketing Packages for ranches, covering everything from photos to magazine ad design.
Recognized internationally for design and execution, AndalusianWorld is enlisted to provide consultation and design for shows worldwide.
Kate returns from her move back to the Berkshire
With the success of the 2015 Andalusian World Cup show, AWC gets to work early on the 3rd annual Andalusian World Cup show.
This show is proving to be the largest to date, with lots of new names in the industry, and older breeders once again hitting the show ring.
AWC will be presenting prize money for championship classes in the ANCCE division, a first for ANCCE classes in North America.
Website traffic sets an all new high with viewers coming from 147 different countries, 112 different languages.
Magazine gets a new platform allowing for interactive animation in ads and articles.
Directory gets makeover with interactive mapping and “featured” listings.
Looking to the Stars
In the short period of time that we have been active in promoting the breed, there have been many changes. Some expected and others a surprise.
The year has started out with the loss of one of our key founders: Amber Lentz, but her legacy certainly remains.
Her loss has frankly been devastating, but we have also been reminded of the power of our “Andalusian” family in pulling together to support, guide, and provide guidance as we move into the new year. We are confident that we will make her proud!
With numbers at the local shows dropping in the past several years, one would easily attribute the decline to the recent economy. The fact is that people still want to show, they still want to celebrate the breed, community, and all that comes with it. They also want a show worth going to. The World Cup show has been proof of that.
This year marks the launch of Andalusian World East!
Taking what we have learned from the World Cup show in Las Vegas, AndalusianWorld will venture to the East Coast (Raleigh, NC) in May and bring with it all of the classes, fun, and excitement you have grown to expect. It will forge a great new opportunity for East Coast breeders and owners to show under an International Judging panel with ANCCE, Working Equitation, APSL, USEF/USDF Dressage and DSHB, as well as AndalusianWorld Halter and Performance classes.
We will set our sites on reaching out to new “members” of the Iberian community, supporting events and people that promote the breed, and venture into new avenues of expanding the visibility of our loved horses.
As we move into the future, we look forward to working with all the organizations to forge a path beneficial to the industry as a whole. Our doors are always open to YOU, for suggestions, input, and even criticism.
We have a bright future ahead, achieved one step at a time, hand in hand as a community!